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I’m Bastien – expert in communication strategy, brand content and engagement 👨‍💻

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👋 Pleased to meet you, my name is Bastien Katzmann and I’m a social media & brand content consultant based in Paris with +15 years of experience in communication. Also a blogger 🥷 in music, arts, design, cars, stuff & more.

What I’m able to do, skills & stuff

💼 I’ve been working in digital communication for over 15 years


As far back as I can remember, I always wanted to work on Internet. On the one hand a social media and brand content specialist, on the other a professional blogger. I’ve always believed in the power of content, communities and online conversations to tell unique stories to audiences and engage them for my clients.

Head of Social Media @ Hubside / sept. 2021 to march 2024

I’m leading all Social Media assets for Hubside and manage the CM team worldwide.

Hubside « make the most of the connected world! » Hubside.Store offers a wide range of new and refurbished multimedia products (smartphones, PCs, tablets, TVs, accessories…) and services (repair and recycling, multimedia and lifestyle equipment rental, website creation, multimedia insurance…) around Europe.

Digital consultant @ Parabolèr SASU / oct. 2015 to dec. 2020

Parabolèr was my own company, the name meaning 'storyteller' in Creole (from Réunion Island). I mainly worked with advertisers, agencies, music festivals, artists and labels on their social media strategy, brand content and influence.

Few missions examples I did:

Head of Social Media @ Les Gaulois / jan. 2013 to dec. 2015

Les Gaulois was a French advertising agency belonging to the Havas group.

I managed the Social Media & Digital team for community and influence management for Mixa, Volvo, Hop!, Transavia, Ligne Roset, SFR or Citroën.

Social Media consultant @ We Are Social / jan. 2011 to dec. 2012

We Are Social is an international creative agency with unique expertise in social media.

I managed all social media projects and community management for PSG (Indesit partnership), Withings, Garmin or Mega Mystery Gum for Konbini.

Editorial webmaster @ Canalsat.fr | feb. 2009 to dec. 2010

& more

Communication consultant @ Sakifo Musik Festival (Reunion Island) | volunteer 2004 to 2011

Web project manager @ Textuel/Lamine | internship in 2008

Corporate communication assistant @ SNCF | internship in 2007

Production assistant @ Filmworks in Dubaï | internship in 2005

📚 I have 2 Master's degrees in Communication & Management

MBA in communication @ ESC Rouen in 2009

Master of marketing @ IPAG in 2007

High-School Diploma @ Lycée Evariste de Parny at Reunion Island in 2002

👀 A little more about myself & what drives me?


Well, I like

– sharing on torrefacteur.co my favorite cultural, artistic and social inspirations,

– listening to independent music and discuss with labels and festivals that make it live,

– playing music and guitar (I learned music and the saxophone at the National Music Academy),

– watching New Hollywood movies at home and go to the cinema as much as I can.

🎶 Hey, wanna listen some music? There’s a #weekly ᕕ(^▽^)ᕗ ♪ ♫